Shark Biscuit were most happy to take on the challenge of producing a party political broadcast for Welsh Labour. The broadcast was to be a proud celebration of Wales and of all the positive policies that they have initiated since being in their latest term of government.
There were so many challenges producing the film that we have not experienced before. Where, who and what can be filmed is much more contentious than when filming TV commercials. The greatest challenge was the turnaround time offered to us which was just 8 days.
We wanted to show off the beauty of Wales in the video and we felt the best way to do that would be to utilise aerial cinematography of iconic locations, this would provide the video bed for the the voice over. We then made the decision for 4K video production, which gave us awesome detail and clarity on the faces of the subjects we filmed.