Shark Biscuit Productions recently produced a commercial highlighting awareness, and seeking out victims of medical negligence for Secure Law.
It was a live action commercial that centred itself around the notion of family and how that within the family it is generally the mother that holds everything together.
We start the commercial by showing the Secure Law mother preparing her family to start their day, when her family leave the home it is apparent that she has just been putting on a brave face, as inside emotionally & physically she is suffering. She is then greeted by the Secure Lawyer, and through their conversation, and the lawyers insight we see how this transforms the mothers mood and instils her with a sense of hope that there could be light at the end of the tunnel. This new positive attitude is embraced at the end of the commercial where we see her with her family enjoying their company by the lake.
Despite the sombre & isolated nature of medical negligence, the advert was produced to convey a sense of hopefulness & closure that can arise when a victim makes contact with Secure Law.
The commercial was required to be 30 seconds in duration and it was a challenge to distil the the message and pertinent information into a coherent narrative that would encourage the peoples affected to come forward, but it is a challenge that has been proved we met.
The commercial was aired on ITV & Sky TV.