Shark Biscuit were commissioned to produce a promotional film for Maxx Media showcasing their smart digital screens. The digital screens are located in Cardiff, Brighton, Portsmouth and Southampton. To show the daily footfall that passes the screens we filmed timelapse from dawn to dusk for each location.
We then superimposed in real time over the footage the adverts that featured on them. We did this to show Maxx Media and Shark Biscuit’s potential clients a more accurate duration of how long their commercials would last on the screen.
By superimposing the artwork a problem was created in that the vehicles and people that pass the screen are cut out by the overlay of the graphic. To combat this we took the time to mask out vehicle or person.
We were really pleased by the finished films and delighted to see them on the new Maxx Media website.