Shark Biscuit Productions were asked to produce 3 commercials for Discount Tyres upcoming S4C Rugby Sponsorship.
The Shark Biscuit response was to produce a celebration of rugby and to highlight the positive parallels that are shared between the game and Discount Tyres. Each commercials narrative centres itself around one of the positive connotations. Knowing our target audience we ensured that rugby humour & banter would also feature in each one.
The commercials were designed in Photoshop and animated in ToonBoom.