Shark Biscuit produced a new brand campaign that is centred on the theme of Sirens.
A Siren is a beautiful, charming, empowered woman, who can beguile and dominate a man with ease.
The concept of a Siren has great versatility and presents a fantastic opportunity to produce for the Diamond Centre of Wales a striking signature look that will let it stand out from its competitors.
Taking some subtle Welsh inspiration from the Siren women of the Mabinogion, & Elizabeth Taylor’s Cleopatra, and then adding our own contemporary interpretation, gave the campaign’s narrative real depth.
The striking imagery was a catalyst that developed topical conversation that was utilised across all of the Diamond Centre’s media platforms.
The technical style and aesthetic Shark Biscuit used was a dance of light and shadow, giving us complete control of where we place the viewers focus. This aided in giving the campaign a very unique & contemporary look.
To complement the photography we produced we shot a behind the scenes video of the shoot. It’s a fantastic way to reach out and include the customers of the Diamond Centre in the creative process.