Shark Biscuit Productions are pleased to have finished a series of commercials to be aired on QVC for Daniel Fields Protein Colours, and Protein Lights.
The brief was to create natural beauty that echoed the value of the product that we were trying to sell.
Shark Biscuit chose to shoot in the Victorian Bank based on Bute Street, the building set the scene with its stunning architecture, and vast open spaces.
Shark Biscuit shot on the Sony EX3, which was able to deliver stunning results and really highlight the natural beauty of the models using the Daniel Field product.
An opportunity for Shark Biscuit to overcome was to illustrate the natural reaction that happens to the hair with application of the product.
Using Maya, Shark Biscuit were able to build in 3D the follicle of the hair, and show the hair being caressed by the Daniel Field product. The animation was illustrated on the nano level.