Shark Biscuit were given the opportunity to produce an animated commercial for the Credit Unions of Wales. This was special for Shark Biscuit Productions as it was was our landmark, tenth commercial.
The commercial consists of 2d stylized characters. The colors are bright and vivid and the characters have been given (we hope) a cute appearance.
We created the commercial in specialist software called Toon Boom. Toon Boom is perfect for 2d illustration and animation. 3ds Max was utilized for certain shots (like the fence and the calendar) with render settings to cartoon shader so it all looks seamless. To produce the commercial we began with a script, this was developed to a storyboard for visualizing the story. Characters were roughly sketched and then brought in Toon Boom to be completed digitally. This is where they are given motion and thus animated scenes are created.
All the footage was exported and placed in post-production in after effects where texts and color corrections were added. The voice-over and final edits were done in Final Cut and from there the final render was delivered to ITV. Legalities, quantity of information, time-scale, were just a few of the numerous challenges that we had to face.
The narrative of the commercial is that within a wide community a family visits a representative of Credit Union and she shows them that there are no arrangement fees, and no hidden costs, she demonstrates the competitive APR, and then shows the consumer how they can take advantage.
The commercial was broadcast on ITV Wales.