SOUTH WALES FIRE SERVICE VIDEO PROMOTION
Working along side the South Wales Fire Service, Shark Biscuit created a short film that would raise awareness for the crime of arson and the dangers of setting fires.
Through the use of live action footage, visual effects and motion graphics Shark Biscuit produced ‘Look at me Now’, which tells the story of a gang of teenagers all showing off in front of each other, two boys in competition over the girls attention start causing trouble in the neighbourhood. One sets fire to a bin thinking it’s cool but the consequences are much hotter than any of the teenagers could imagine.
The target audience was to be aimed at teenagers and young adults, because of this, we decided to create a graphic novel film inspired by Sin City, that would be brought to life as the camera zooms into the different frames within the comic.
The video is part of an Arson Awareness Campaign that is promoted in all the schools around Wales. The video was also seen on ITV Wales online and distributed across all of The South Wales Fire Service social media.
The film was launched at Chapter Arts Cinema and it was truly fantastic to see the production on the big screen.
Producing the video was most labour intensive. In order acheive the stand out colours Shark Biscuit’s graphic producer Carrie-Anne Davies had to rotoscope each shot frame by frame. She also created a thunderous sky replacement, and performed an overall killer grade which really spikes the viewers interest.