Photo of David Cameron

PARTY POLITICAL BROADCASTS: Welsh Labour

Thus far this year Shark Biscuit have found ourselves responsible for producing the Welsh Labour Party’s political broadcasts. These broadcasts we film and produce are bi-lingual and are aired on the BBC, ITV and S4C.

The broadcasts were produced in the build-up to the general elections.

It was a fantastic learning curve for Shark Biscuit as we had a great insight into the fast-paced world of politics. The political spectrum is very fluid, it’s responsive, the people that work in it have to be able to react promptly to events that are often out of their control.

The greatest challenge that we had to face with these productions was the fast turn around time, access to key individuals and gaining a quick understanding of what restrictions are in place by the broadcasters of what you can and cannot show. These restrictions differ from what we encounter in the private sector on ITV for the TV commercials that we produce. For a party political broadcast, we have to be sure that we do not show any bias in the video and do not affiliate the Welsh Labour Party with any particular public sector institution.