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FILMING FOOD: Caerphilly Mountain Snack Bar

Shark Biscuit have recently finished producing a TV commercial for Caerphilly Mountain Snack Bar.
When creatively brainstorming with the Caerphilly Mountain Snack Bar, we were told that they wanted to take on the Greggs and McDonalds early morning breakfast deals, as they felt sure that the snack bar is offering superior quality produce at a keener cost.
This is something Shark Biscuit quickly came to agree on! The task was to promote the early morning deal of a breakfast roll and medium hot drink for £3.95 .
Our creative biscuits set out to create a video promoting the Breakfast Roll by incorporating motion graphics and live action footage to show off the quality of ingredients, and the process of how it is produced.
We firstly needed to film the food being cooked. Using every trick in our past experience of filming food we set off ensuring that we had all the film equipment and lighting to really sell the food, and highlight its superior quality.
We spent the evening filming the cooking process in the snack bar. We used soft box lighting to give the food a natural appetising look.
To keep the video commercial on brand and in line with the menu photography we rotoscoped the chef out of the background and placed him in a sunny outdoors background. Once the rotoscoping was complete we then edited the footage into a 30 second commercial fit for broadcast. We then graded the footage and added typography and motion graphics to give the viewer more insight into the quality of ingredients.
Shark Biscuit have produced several videos for Caerphilly Mountain Snack Bar which we are very happy to release soon. Keep an eye out. Warning, content is appetising and will leave you feeling really hungry!

Here is a draft preview of just one of the offers: